Entry : Ethical shopping

I  think that the first video is more effective than the second one. The message is clear, that is, you can see how a simple situation (to buy a pair of shoes) makes consumers to be aware of the exploitation that exists behind the production of shoes as well as the production of others things such as clothing and foods.The cruel images and the music help us to be interesting to know more about the story that the campaign "Change your shoes"  wants to show us. The statement that appears at the end of the video:"You should not need to go to the end of the world to find out the truth about how your shoes are made", tells us that the campaign´s objective is to show us what is the real and sad situation that millions of workers have to face against of their rights.